Content

Nhip Cau Dau Tu provides Vietnamese business leaders and entrepreneurs with the in-depth knowledge to make better informed decisions. In addition, Nhip Cau Dau Tu updates the latest global and local business news and finance as well as local legislation matters.

Mission

To provide reliable information and analysis that enables Vietnamese corporate leaders to make well-informed business decisions.

Features

Nhip Cau Dau Tu features a special cover story every issue highlighting either of topical business, economic or social matters and profiling successful entrepreneurs. Our cover stories are produced by professional journalists in consultation with leading experts and corporate leaders.

Nhip Cau Dau Tu’s cover stories revolve around:
  • Investment
  • Finance
  • Corporate governance
  • Marketplace
  • Marketing and consumer
  • Trade & international business
  • The vision of Vietnamese CEOs

Growth Path

Founded in 2003, after ten years of growth, Nhip Cau Dau Tu is currently printed in 65,000 copies each week reaching over 350,000 high profile readers, 96% of whom are university graduates. 45% of our readers hold the position of CEO or general manager, 27% are business owners, 14% are officers, 10% are office staff and 4% are students and others.

Goals

Nhip Cau Dau Tu always strives to maintain its number one position as “Vietnam’s best business read” and the most trusted magazine for successful business leaders.

Readership profile

  • Male/Female: 6/4
  • Highly educated: University and Posgraduate 96%
  • Core readers are in peak earning years: 25-50
  • Household decision-makers: 85%
  • Business decision makers: 81%
  • Active readership: 95% of readers read or look at advertising
  • Readership Job Status:
    -  General Manager/Manager : 45%
    -  Entrepreneurs : 27%
    -  Officers: 14%
    -  Office Staffs: 10%
    -  Others: 4%

Circulation

  • Publishing dates: Weekly on Monday
  • Circulation: 65.000 copies/issue
  • Readership: 350.000/issue
  • Pages: 72 pages
  • Cover price: 19.000 VND

Why advertise in Nhip Cau Dau Tu?

  • Nhip Cau Dau Tu Magazine is regarded as Vietnam's best business read.
  • Nhip Cau Dau Tu reaches out to more than 350,000 of Vietnam’s top income earners every week.
  • Nhip Cau Dau Tu’s readers are the wealthiest and most influential people in the fast developing economy of Vietnam.
  • Nhip Cau Dau Tu’s readers are business and household decision makers.
  • Nhip Cau Dau Tu has quality editorial content, a contemporay look and appeal and is printed to the highest international standards using the best quality materials.
  • Nhip Cau Dau Tu is the only business magazine that has 70% of its circulation made up of long-term subscribers.
  • Nhip Cau Dau Tu's copies are available at the airports of Ho Chi Minh City and Hanoi City, luxury hotel and resorts, where business people frequent.
  • Nhip Cau Dau Tu is the magazine of choice for the international and domestic advertisers.

Broad advertiser support