Readership profile
Readership
400.000
Male/Female
6/4
Long-term subscribers
70%
Core readers are in peak earning years
25-50
Household decision-makers
85%
Business decision makers
81%
Active readership
95%
Readership job status
 General Manager/Manager
 Entrepreneurs
 Officers
 Office Staffs
 Others
Distribution
 TP.HCM
 Hanoi
 Other provinces and foreign countries